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Influencer manager
Category
UX/UI
Desktop app
Year
2020
In 2020 I attended a Product Design Course in Experience Haus. The course revolved around each student having a real brief to work on, communicating with the company and stakeholders, presenting our progress to them and working on the project from initial brief to final prototyping.
My Brief came from a a luxury marketing services agency looking to create an owned influencer identification and campaign reporting tool. They were using subscription services but none of them tick all the boxes, were expensive and complicated to run. Their main objective was to have an easy to use and time efficient tool for internal use, but with the prospect of being rolled out on a subscription basis in the future.
Stakeholder insight
There are many tools like this but not one covers all the specific needs of the luxury influencer industry. It’s important to be able to share and export the information easily from the tool, as this information is relevant to the clients. The tool must work with as many social media platforms as possible (Instagram, tiktok, youtube…)
Research
Competitor analysis
The influencer management arena is a busy one, and there were many companies already offering tools like the one I was going to develop. A look at the competitors confirmed what the stakeholder had explained, there are many but none do it all.
Task analysis and user flow
Task analysis is the perfect process to better understand the user’s needs and take into account every step of the process, not only the ones happening on the tool.
The task analysis helped me realise there are two parts on this process and would be best to approach them individually and develop two userflows. The first one is finding the correct influencers for a campaign, and second one is monitoring the live campaigns and being able to easily export/save the data.
This case study will focus on the first process – finding influencers for a campaign.
Ideation and wireframing
First on paper and then as a low fidelity wireframe I started envisioning the different screens needed to fulfil the userflow. The first ideas were full of lists, but soon changed to boards with cards, favouring a more visual approach.
Once all the wireframes were ready I made a low fidelity prototype and it was time for usability testing. The first round showed clear pain points on the visibility and position of the exporting button and general confusion on how to create and edit lists. Further iterations were made until the process was clear enough and the prototype could be further refined.
Design
Homepage
- Main functions
- Discover
- New List
- New Campaign
- Saved lists
- Recent searches
- Ongoing campaigns
Discover page - filters
- Search filters menu
- Social media
- Keywords
- Engagement rate
- Category
- Audience demographics
- Each influencer card shows important information
- Name
- Keywords
- In which social media has accounts
- Average engagement rate
- Number of total followers
- Average reach
- Option to add directly to list
Influencer list
- Export to PDF
- Name of the list and brief description
- Number of profiles
- Alternative search based on similar profiles to the ones already on the list
- Easy access to individual profiles
- Easy to take a profile out of the list
Influencer profile
- Add to list and contact direct buttons
- All relevant information such as statistics and audience demographics
- Similar influencer profiles
