I’m a versatile Product Designer based in London, and my journey has taken me across countries and creative disciplines. It all began with my studies in Art & Design in Bilbao and Milan, which gave me a strong foundation in visual aesthetics. After moving to the UK, I developed my skills as a Graphic Designer, working across a range of industries—from tech and fashion retail to creative agencies and video game publishing.

My transition into video game design marked a turning point in my career, shifting my focus from print to digital media. I became increasingly fascinated by user behaviour and what makes a product truly appealing. Five years ago, I decided to pursue further education to fully transition into Product Design. This shift allowed me to combine my artistic roots with user-centred design thinking, enabling me to craft intuitive and engaging digital experiences.